Pengaruh persepsi tentang harga jual, promosi melalui stand pameran dan mutu produk terhadap perilaku pengunjung pada pameran produk furniture ukir jati pada PT. Gusti Pelita

Jualia Handayani

ABSTRACT Juli Handayani. The influences of perception on sales price, promotion through exhibition stand and product quality on visitor behaviour during carved teak furniture exhibition in regard to producing product of PT. Gusti Pelita (counselor by Osriman Oesman, Dipl.Ind. Desg., MM). PT. Gusti Pelita is a company Carved teak Furniture Products is a growing and competitive company in its industry. This research's objectives are: 1) Obtain description of respondent opinion concerning every perception dimension on sale price, promotion through exhibition stand in Mall and product quality as well as visitor behaviour in Exhibition of carved teak Furniture Product in PT. Gusti Pelita. 2) Test empirically the effect of perception concerning sale price, promotion through exhibition stand in Mall, product quality with partial and simultaneously on visitor behavior in exhibition of furniture product of carved in PT. Gusti Pelita. 3) Test empirically factor having the most influential effect towards visitor behaviour in exhibition of furniture product of carved teak in PT. Gusti Pelita. Double linear regression analysis is used in this research to measure how big the product variables, perception on sale price, through exhibition stand in Mall and product quality can explain dependent variable. Hypothesis is done byt t-test to attempt independent variable simultaneously use the F test. Determination Coefficient Valuation/determine coefficient (R Square) was obtained at 0,560 or 56% reflect the changes variety on re-purchase that could determined by all simultaneously in about 56%, and 44% is a determination from other dimension which not involved in this research. The result of the research is: 1) Based on the respondents� assessment the highest assessment is that having product of carved teak from PT. Gusti Pelita will raise status and lifestyle. The lowest assessment is indicated by the price of furniture of carved teak of PT. Gusti Pelita competitive for the products of the same type. 2) The result of regression analysis indicates that there is significant effect of perception variable on sale price, promotion through exhibition stand, and product quality with partial and simultaneously concerning visitor behaviour in furniture product exhibition of carved teak in PT. Gusti Pelita. 3) Based on calculation of beta coefficient of variable regression of product quality has the most dominant effect on visitor behaviour in exhibition of furniture product of carved teak in PT Gusti Pelita. The research can be a good picture for PT. Gusti Pelita regarding visitor behaviour exhibition. So that, PT. Gusti Pelita can determining the best price or suitable price on market by considering any matters like as quality, etc. Despitefully, become consideration to determine compatible model and form to be used at the time of exhibition and also gift of brand name product, so that can become more interesting and to be more remember of product of PT. Gusti Pelita for exhibition visitor.

  • No. Panggil 658.4 HAN p
  • Edisi
  • Pengarang Jualia Handayani
  • Penerbit Jakarta Universitas Esa Unggul 2009