Broadcast/cable copywriting
Peter B. orlik
Broadcast/Cable Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader.
- No. Panggil 808.066 71 ORL b
- Edisi 7
- Pengarang Peter B. orlik
- Penerbit Boston Pearson 2004
