B2B How To Build A Profitable E-Commerce Strategy
Michael Cunningham
Build a profitable E-commerce strategy After the hype surrounding B2C internet start-ups, the business world is waking up to the much bigger business-to-business market. The fundamental cost savings are real. B2B as a phenomenon is here to stay. Written by a frontrunner in the field, B2B breaks down a previously cryptic topic into easy-to-understand steps, and provides a how-to gameplan for succeeding at the greatest online opportunity yet. Cunningham promises to help business readers build a strategy that ensures them the right position in a B2B business network and supply chain and he delivers. Jane Fall, Senior Editor, E-Business Advisor Magazine, ADVISOR MEDIA Inc
- No. Panggil 620.1 CUN b
- Edisi
- Pengarang Michael Cunningham
- Penerbit Britain FT. com Financial Times 2001
