Judul Penelitian : Penentuan Prioritas Alokasi Biaya Promosi Pada PT. Patra Jasa
Elis Sugesti _##_
ABSTRACT Elis Sugesti, NIM 2004-01-075, Title of Research: Determining of Priority Allocation Promotion Expense on PT Patra Jasa, (under the supervision of Prof. Dr. Tumari Jatileksono, MA.). The purpose of this research are knowing how much influences marketing mix to rent office tower revenue and knowing the priority of promotion mix component that can be make as a key to promotion development. The research method are multiple linear regression analysis, test of assumption multicolinear multiple regression, test of assumption autocorrelation multiple regression, test of significant, and beta coefficients. The result of this research are outcome of multiple linear regression indicate autocorrelation. Then, we take data transformation steps with using first difference method. The result showing us that independent variable is influence significantly from dependent variable. Marketing mix make contribution over 55,4 % to rent office tower revenue. And other variables make contribution over 44,6 % to rent office tower revenue. Partially, the regression outcome show us that price, advertising, and personal selling influence significantly to rent office tower on PT Patra Jasa. The result of Beta Coefficients show us that advertising, and personal selling variables influence significantly to rent office tower revenue.
- No. Panggil 658.1 SUG j
- Edisi
- Pengarang Elis Sugesti _##_
- Penerbit Univ esa unggul 2010
