Advertising effect : how to change behaviour 100% fresh ideas just add action
Adam Ferrier
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
- No. Panggil 659.1 FER a
- Edisi
- Pengarang Adam Ferrier
- Penerbit Australia Oxford University Press 2014
