Blue ocean strategy: how to create unconstested market space and make the competition irrelevant

Blue ocean strategy: how to create unconstested market space and make the competition irrelevant

W. Chan Kim
Renee Mauborgne

The global phenomenon that has sold 3.6 million copies, is published in a record breaking 44 languages and is a bestseller across five continents now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating blue oceans untapped new market spaces ripe for growth.

• No. Panggil 658.802 KIM b
• Edisi
• Pengarang W. Chan Kim
  Renee Mauborgne
• Penerbit Boston Harvard Business Review Press 2015