Crafting and executing strategy: the quest for competitive advantage

Arthur A. thompson
John E. gamble
Margaret A. peteraf

New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. In other areas, coverage has been trimmed to keep the book at a more manageable size. Scores of new examples have been added, along with 16 new Illustration Capsules, to enrich understanding of the content and to provide students with a ringside view of strategy in action. The result is a text that cuts straight to the chase in terms of what students really need to know and gives instructors a leg up on teaching that material effectively. It remains, as always, solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic managemen.

  • No. Panggil 658.401 2 THO c
  • Edisi 19
  • Pengarang Arthur A. thompson
    John E. gamble
    Margaret A. peteraf
  • Penerbit New York McGraw-Hill 2014