CSR Communication Conference 2015: Conference Proceeding 3rd

Ursia Golob

The third International CSR Communication Conference held in Ljubljana in September 2015, welcomed more than 80 academics and practitioners with around 60 presentations coming from all five continents. The conference once again confirmed that studying communicational aspects of CSR is becoming important. With a strong core of academics and researchers that are returning to this conference, which now has around 60 retention rate among participants, we may be witnessing a graduate institutionalization of CSR communication in academic community. Citing Scott (2008, p. 86)1, a community which connotes a recognised area of institutional life where participants are trying to establish a common meaning and where interactions are becoming more frequent among the members of this community than among scholars from the other fields of interest, indicates that a field of CSR communication is slowly emerging. And, as it develops, it is important to see the progress that has been made so far and to reflect on the directions taken in this evolution. A very brief overview2 of papers and presentations held at the three conferences in the last four years shows us that a graduate shift of the themes is emerging, which on one hand, reflects the timeliness of the research. But on the other hand, it also shows us how the agenda of CSR communication is changing. The contributions of 2011 conference were mainly concerned with the questions of the role of media and media outlets in CSR communication, with different stakeholders such as employees and consumers, and challenging the issues of strategy and management in CSR communication. This has encouraged the editors of the special issue in Corporate Communications: An International Journal (CCIJ), to reflect upon instrumental approach and such emerging alternatives to studying CSR communication as CCO and social constructionist approaches. The papers presented at 2013 conference tackled the issues related to stakeholders, engagement, action, but also management, relationships and internal aspects. Again, this development was discussed in the editorial of the second special issue of CCIJ, addressing stakeholder engagement and relationship issues related to CSR communication. This years most often used words related to CSR communication research captured from the contributions titles are: reporting, sustainability, challenges, stakeholder value and transparency among others.

  • No. Panggil 302.2 GOL c
  • Edisi
  • Pengarang Ursia Golob
  • Penerbit Slovenia Faculty of Social Sciences 2015