Communicating science and technology through online video
Bienvenido Leon
Michael Bourk
Online videos unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project Videonline, this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.
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Pengarang
Bienvenido Leon
Michael Bourk - Penerbit New York Routledge 2018
