Contemporary strategy analysis
Robert M. Grant
Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics-such as the corporate social responsibility movement and environmental, social, and governance innovation-presented alongside fully integrated business models and up-to-date examples of business model innovation.
- No. Panggil 658.401 2 GRA c
- Edisi 11
- Pengarang Robert M. Grant
- Penerbit Hoboken Wiley 2022
