Business-to-business marketing

Business-to-business marketing

Ross Brennan
Louise Canning
Raymond McDowell

In this edition, B2B snapshots, scenarios and case studies have either been replaced or updated with new content, and chapter revised. Our aim is not only to provide you with a text which is current and engaging, but also provide you with the understanding and insight necessary for future career in B2B marketing.

• No. Panggil 658.804 BRE b
• Edisi 5
• Pengarang Ross Brennan
  Louise Canning
  Raymond McDowell
• Penerbit Los Angles Sage 2020