Making radio and podcasts
Steve Ahern
Making radio and podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. its examines the key roles in audio and podcatsting announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programmes news and current affairs, music, talkback, comedy and features, podcasts, as well as legal and regulatory constraints. With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio including multi-platform delivery, listener databases, social media online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations. This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to proffesionals and practitioners in the audio industries.
- No. Panggil 791.443 AHE m
- Edisi 4
- Pengarang Steve Ahern
- Penerbit London Focal Press 2022
