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Influence of cause marketing on consumer pride evangelism

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  • Influence of cause marketing on consumer pride evangelism
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Influence of cause marketing on consumer pride evangelism

Satish Kumar
Kavya Sahadevan
Kavitha R Gowda

The book provides a comprehensive view of the environmental discourses that are found in the literary representations of the natural world. The book presents an in-depth analysis of the symbolic manifestations of the outer world in various genres of literature such as nature novels and nature or ecological writings. It deeply captures the mutual interactions that occur between the human and the non-human world that tend to influence each others actions and processes. By exploring the ecocritical leanings and tracing all the phases of Anthropocene, the book takes its readers for a deep excursion into the beauteous, dynamic, natural, and overtly spiritual world of Nature as exhibited in the writings such as Thoreaus Walden, Khushwant Singhs Nature Watch, and Starhawks The Earth Path which is contrasted against the eco-catastrophic world of Rachel Carsons Silent Spring. An insightful and analytical journey into the world of more unique portrayals of the ecological world that tend to strike a balance between two distinct worlds: the real and the imaginative, the spiritual and the material as well as the natural and the man-made (as reflected in the nature novels: George Eliots Mill on the Floss, Khushwant Singhs I Shall not Hear the Nightingale, Starhawks Fifth Sacred Thing, and Ernest Callenbachs Ecotopia: A Novel. The book, thus, with its underpinning wisdom will be an interesting and more enlightening read for the critics, academicians, and researchers.

  • No. Panggil 658.8 KUM i
  • Edisi
  • Pengarang Satish Kumar
    Kavya Sahadevan
    Kavitha R Gowda
  • Penerbit Las Vegas Shineeks Publishers 2022

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