Business Forecasting
John E. hanke
The eighth edition of Business Forecasting presents basic statistical techniques that are useful for preparing individual business forecasts and long-term plans. Written in a simple and straightforward style and making extensive use of practical business examples, the book covers fifty-three cases that provide readers with the necessary connection between theoretical concepts and their real-world applications. Readers should have a basic knowledge of statistics and be familiar with computer applications such as word processors and spreadsheets. The book first presents background material such as the nature of forecasting and a quick review of basic statistical concepts followed by the exploration of data patterns and choosing forecasting techniques includes the average of time series smoothing and decomposition techniques emphasizing causal forecasting techniques such as correlation analysis, regression, and multiple regression and ended with an estimate assessment and estimate adjustment. Useful as a reference for professionals with positions such as: forecasting manager, marketing manager, production manager, and analyst.
- No. Panggil 338.544 HAN b
- Edisi 8
- Pengarang John E. hanke
- Penerbit USA Pearson Education 2005
