A Preface to marketing management
J. paul Peter
J. Paul Peter
This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
- No. Panggil 658.8 PAU a
- Edisi 10
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Pengarang
J. paul Peter
J. Paul Peter - Penerbit McGraw Hill 2006
