Capturing customer's hearts : leave your competition to chase their pockets
Brian Clegg
We all realize how important customers are. We all know what will help build a good relationship with our customers. Yet so often it is done badly. Unlike great products and low prices, great customer service is hard to copy. In a fiercely competitive world, differentiation is the name of the game. Capturing Customers' Heartsanalyzes companies where the product or the company itself generates a special reaction in a customer, something much more than brand loyalty - true affection. Building 12 components of charisma on the foundation of service delivery, it uses examples of best and worst practice to pinpoint the forces that will win new customers, keep them and capture their hearts.Capture your customers' hearts - their loyalty will follow.
- No. Panggil 658.8342 CLE c
- Edisi
- Pengarang Brian Clegg
- Penerbit London Prentice Hall 2000
