How Far Perceived Value on Brand Product Does Affects Customer Loyality ( the Case of Nokia)

Frederick Ishak

DISSERTATION ABSTRACT How Far Perceived Value on Brand Product Does Affects Customer Loyality ( the Case of Nokia) This dissertation focuses on how far perceived value on the brand awarenees, brand image and total product attributes affects customer loyalty. To be mostly at the age of 21 - 40 from different area in jakarta and was used to examine how each component contributes to the level of costumer loyalty of nokia, a well-know mobile phone leader. as we know. a brand is not just a brand. without implementing the right strategy, a brand is nothing.It has come into the mind of both the company and customers.The same thing with product; without offerring a better product to customers.a company cannot gain a good loyalty level. This research was aimed to find out the effect of product.the value on brand awareness,brand image, and product attribute does affects customers loyalty. however, for few respondents, brand or customers loyalty is nothing ; they just demanding for a better product.

  • No. Panggil 650 ISH h
  • Edisi
  • Pengarang Frederick Ishak
  • Penerbit Jakarta Universitas Esa Unggul 2005